Moo-Lah, the highly anticipated new dining concept from the renowned team behind Born & Bred in Seoul (#64 on Asia’s 50 Best Restaurants 2024 and MICHELIN recommended), has now soft opened on Hong Kong’s Central Hollywood Road. With a total seating of 24 guests, Moo-Lah seeks to marry the rich traditions of local cuisine with the dynamic flavors and unparalleled quality of Born & Bred’s iconic Hanwoo beef, recognized worldwide for its unique marbling and robust umami. Moo-Lah highlights this exceptional ingredient, with each dish thoughtfully crafted to celebrate the distinct depth of flavor that Hanwoo beef can bring to traditional Hong Kong and creative Korean influenced recipes along the way.
At the helm of this venture is Jung Sang-won, founder of Born & Bred and a noted expert in Hanwoo beef. Growing up in Seoul’s Majang-dong neighborhood, renowned for its meat markets, Sang Won developed a passion for exceptional beef at a young age, inspired by his father’s legacy in the meat business.
“Bringing Moo-Lah to Hong Kong is a dream come true,” says Jung Sang-won. “I am excited to share the incredible flavors of Hanwoo beef while honoring the city’s culinary traditions. After three long years of working to secure the license to export our beef to Hong Kong, we are eager to create memorable dining experiences that unite top quality ingredients from Born & Bred with authentic recipes which I believe will be familiar flavors for Hong Kong and overseas guests.”
A HONG KONG TAKE ON SET LUNCH & DINNER MENUS AT MOO-LAH
During the soft opening phase of the new shop, lunchtime guests can indulge in a delightful 3-course set menu starting from HK$168 served from 12pm to 5pm beginning with a refreshing starter of tomato salad in plum dressing as a palate cleanser.
For the main course, diners can choose from 4 signature main course options including the Assorted Hanwoo Beef Brisket in Clear Broth served with rice noodle, egg noodle, or rice (HK$228), Hanwoo Beef Shank with original gravy sauce with stirred noodles (HK$188), Aromatic Hong Kong style Curry Beef Brisket with egg noodles or rice (HK$168) or the Black Peppered Hanwoo Burger & Fried Egg on rice (HK$178). The meal concludes with a choice of dessert, featuring either a classic Hong Kong White Sugar Sponge Cake or a Black Sesame Roll.
During the soft opening phase of the new shop, a 5-course set dinner starting from HK$268 will be served daily from 6pm to 10pm and begins with the same refreshing starter. Guests can select an appetizer, opting for either a Hong Kong style Hanwoo Blade Steak HK Bao with Satay Sauce or Chinese Herb Spiced Hanwoo Beef Shank, followed by a comforting Minced Hanwoo Beef Radish Cake in Gravy.
A choice of 5 main dish options includes Hanwoo Kalbi Short Rib Noodles in clear broth (HK$368), Assorted Hanwoo Beef in clear broth noodles (HK$338), Hong Kong style Beef Brisket Curry Rice (HK$288), a Chargrilled Hanwoo Burger with Egg on Rice (HK$268) and a Hanwoo Beef Brisket in clear broth noodles (HK$318).
The experience culminates with the same delightful traditional Hong Kong dessert choices, allowing guests to savor the sumptuous flavors of Moo-Lah for dinner. As a nod to Hong Kong’s dynamic late-night dining scene, Moo-Lah will soon introduce a special menu of late-night offerings and will continue to develop and evolve with menu offerings starting in November.