The House of Krug presents World of Craft

Started from July 2020, the House of Krug has launched a series of social media initiatives that connects and emboldens the emerging digital community without borders. Keep an eye on Krug’s social media pages (@KrugChampagne), as we get up-close and more personal than ever with beloved Krug Ambassade Chefs around the world. The six Hong Kong Krug Ambassade Chefs will also rise to the challenge of participating in a remarkable gastronomic adventure within the digital realm. Krug Ambassade Chefs Uwe Opocensky (Restaurant Petrus at Island Shangri-La), Umberto Bombana (8 ½ Otto e Mezzo Bombana), Mori Tomoaki (Daigo by Mori Tomoaki), Robin Zavou (The Krug Room), Guillaume Galliot (Caprice at Four Seasons Hong Kong), and Vicky Cheng (VEA Restaurant & Lounge), will take their extraordinary skills online to present a range of engaging content that will debut and live on Krug’s social media.

CUISINE CHALLENGE

Creativity rhymes with simplicity when a handful of Chefs each reveals a creative finger food around one of the 5 Single Ingredients in a 60-second homemade video clip. Each Chef will present simple recipes and DIY tips that are easy to cook, and even easier to share! Krug Lovers and followers will be invited to make the recipes at home and post their own renditions of these culinary creations, some of which will be selected to feature on Krug’s Instagram. Careful, it’s hot!

KRUG TALKS

Going back to the basics, Krug will initiate a disruptive conversation around food and creativity. The live panel discussion will feature Krug Ambassade Chefs, journalists and foodistas, who will talk about the five single ingredients, as well as share their thoughts on the present and future of cooking.

KRUG TAKEOVER

Every month, Krug will hand over its Instagram stories to a Krug Ambassade Chef as part of a 24-hour takeover whereby followers can discover a day in the life of a world-famous Chef. They will be sharing live authentic and personal moments: trips to the market, culinary encounters, behind the scenes in a Chef ’s life and kitchen, his or her guests, and some surprises.

KRUG, MY CHEF & I

Once a month, a Krug Ambassade Chef will share a special live cooking session through a 45-minute demonstration on Krug Instagram Live. The Chefs will pay tribute to a unique ingredient through own signature dish. It will be an opportunity to spend time with a renowned Chef remotely, ask questions, get advice or tips while sharing a moment of togetherness with a glass of Krug. The shopping list will be shared one week before cooking and the audience will be invited to follow along, unbridling their own creativity in the process. The Krug, My Chef & I series will be a memorable occasion for everyone to become a culinary maestro.

KRUG AMBASSADES: WHERE KRUG LIVES

Throughout its history, Krug has been bringing people together for unforgettable moments. Wherever a Krug Champagne is shared, the feeling of belonging emerges, and connection occurs. Each year for the past 5 years, the House invites a group of Chefs from around the world to transcend their traditional approach by being constrained to create a dish from a simple ingredient to pair with a glass of Krug Champagne. Whether they are Michelin-starred maestros or rising culinary stars, these Krug Lovers at heart bring their passionate, determined, and creative flair to everything they do.

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