MOO-LAH BY BORN & BRED UNVEILS FULL REVAMP WITH ALL-NEW MENUS AND DISHES BY KOREA’S HANWOO MASTERS

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<<4^th August, 2025 – Hong Kong >> Moo-Lah by Born & Bred, the Korean dining venture in Hong Kong, is entering an exciting new phase under the full management and culinary direction of Born & Bred Korea. Originally launched in October 2024, the concept has now evolved into an extension of the Born & Bred philosophy — with a completely new menu and dishes developed by the Seoul-based team and a renewed focus on premium Hanwoo beef, crafted with over four decades of expertise.

Founded by Jung Sang Won, Born & Bred is one of Seoul’s most prestigious names in Hanwoo beef. With its roots in Majang-dong, Seoul’s historic meat district, Born & Bred has been perfecting the craft of Korean beef. Since its founding in 1978 as Korea’s first Hanwoo beef distribution company, the brand has become synonymous with unparalleled quality, heritage-driven techniques, and an unwavering dedication to the art of butchery.

Moo-Lah showcases over 40 years of Korean butchery expertise, working exclusively with premium 1++ Hanwoo beef — the highest grade in Korea’s meticulous beef ranking system. This prized delicacy is celebrated for its balanced marbling, rich flavor, and tender texture, offering the perfect middle ground between Japanese Wagyu and American beef. Only heifers aged 24 to 36 months are selected for their exceptional quality, taking center stage in Moo-Lah’s elevated, Korean-inspired menu.

100% New All-Day Menu: Seoul’s Richest Flavours, All Day Long

Available throughout both lunch and dinner service, Moo-Lah’s newly introduced all-day menu highlights the deep, robust flavors of Hanwoo beef in a range of creative formats. Signature items include the Born & Bred Chateaubriand (150g) (HK$478), an indulgent cut known for its tenderness and buttery texture, and the Grilled Sirloin Galbi (150g) (HK$388), optionally served with rice (HK$18). For sandwich lovers, the Hanwoo Tenderloin Cutlet Sandwich (HK$288) offers a luxurious spin on comfort food, while those craving rice bowls will gravitate toward the Crazy Hanwoo Galbi Bowl with Egg (HK$208) or the richly seasoned Hanwoo Brisket Hotpot Rice (HK$148).

Noodle fans can choose between the Hong Kong-style Slow Cooked Hanwoo Brisket Egg Noodles (HK$148) — a tribute to local cha chaan teng culture — or the Korean favourite, Chadol Guri Spicy Korean Brisket Noodles (HK$138). More casual options include the Black Peppered Hanwoo Burger on Rice (HK$148) and the Hanwoo Fried Rice (HK$128). All main dishes can be upgraded with a drink for an additional HK$18 or a beer for HK$30.

New Set Dinners for Two: A Taste of Seoul or Hong Kong  

For diners seeking a curated experience, Moo-Lah offers thoughtfully composed Set Dinners for Two.

“A Taste of Seoul” (HK$658 for 2 guests) presents a trio of signatures including Hanwoo Brisket Rice Casserole + Hanwoo Ribeye Bulgogi + two bowls of Chadol Guri — an ideal way to sample the variety of Korean flavour profiles in one sitting. Guests also have the option to enhance the meal with the addition of the Hanwoo Tenderloin Sandwich (+HK$300) for an extra indulgence.

Meanwhile, “A Taste of Hong Kong” (HK$688 for 2 guests) delivers a playful local interpretation, featuring Hanwoo Brisket Rice Casserole + Hanwoo Ribeye Bulgogi + 2 x Hong Kong style Slow Cooked Hanwoo Beef Brisket Egg Noodles that reflect the city’s beloved noodle traditions.

Each set offers a balanced yet generous selection of Moo-Lah’s most popular items, perfect for sharing.

Complement your meal at Moo-Lah with drinks such as Premium Tangerine Pu Erh Black Tea (HK$40) and Hangzhou Dragon Well Green Tea (HK$40) from the hot tea selection, or non-alcoholic refreshments from Coca-Cola or Coke Zero (HK$25) and San Pellegrino Sparkling Water (HK$30) to signature options like Lemon Iron Buddha Sparkling Tea (HK$35) and Lemongrass Sparkling Green Tea (HK$35). On the alcoholic side, guests can enjoy a Young Master Local Artisan Pilsner (HK$48), the special edition “Jinro x Moo-Lah” Soju (HK$75), or a refreshing Suntory Highball (HK$98). Wine lovers can also opt for half bottles of Château de Marsan Bordeaux Blanc 2022 (HK$160) or Rouge 2022 (HK$160).

Moo-Lah is open from Tuesday to Sunday, closed on Mondays. With its new menu and renewed vision led entirely by the Born & Bred Korea team, Moo-Lah is poised to deliver one of Hong Kong’s most authentic and refined Hanwoo dining experiences yet. For reservations at MooLah by Born & Bred, please visit booking site at HERE.

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ABOUT MOO-LAH BY BORN & BRED

Moo-Lah, a concept by the award-winning restaurant and butcher shop Born & Bred from Seoul, elevates local Hong Kong comfort food by incorporating authentic recipes and the finest ingredients, with a particular emphasis on Hanwoo beef. Born & Bred began its journey in 1978, becoming the first distributor of Hanwoo beef in Korea. With over 40 years of experience, the brand’s greatest asset lies in the expertise and heritage of Korean beef artisans who meticulously select and trim high-quality Hanwoo beef. Founded by Jung Sang-won, whose passion for premium Korean beef was ignited in his youth by his father, a beef purveyor, the Moo-Lah brand was inspired by Jung’s love for clear soup brisket noodles—a cherished local comfort food in Hong Kong. His goal is to recreate this dish using the most authentic recipe and the best ingredients available, all within a relaxed and comfortable setting. Recognized by “USA Today” as the Best Beef in the World, Hanwoo beef is now more accessible to diners.

At Moo-Lah, each dish is served in a warm atmosphere with friendly service that makes every meal a delightful journey into comfort food.

ABOUT BORN & BRED

Founded by Sang Won Jung, Born & Bred Korea proudly presents the best Korean Hanwoo beef from Majang-dong. Sourced from Sang’s hometown, the beef reflects the dedication of its skilled butchers, the craftsmanship of its masters, and the love and passion of its meat merchants, resulting in a rich and robust flavor profile.

Established in 1978 as the first Hanwoo beef distribution company, Born & Bred goes beyond a typical meat company, reshaping the industry with its premium Hanwoo beef. The cornerstone of Born & Bred lies in the expertise and history of its Korean beef masters, who have been meticulously selecting and crafting high-quality Hanwoo beef for over four decades.

Born & Bred sets the standard for excellence in Hanwoo beef cuts and flavor, representing the pride of Majang-dong.

RESTAURANT INFORMATION

Address – G/F 66 Hollywood Road, Central, Hong Kong

Contact Number – +852 2219 8600

Contact Email – info@moo-lah.net

Website – www.moo-lah.com.hk

Booking Link – https://book.bistrochat.com/moo-lah

Instagram – @moolah.hk @bornandbredkorea

Opening Hours – Tuesday – Sunday from 12pm-3pm, 6pm-10pm