• THE HOUSE OF KRUG PRESENTS KRUG GRANDE CUVÉE 169ÈME ÉDITION THIS JUNE 2021 IN HONG KONG

    The 169th Édition of the Most Generous Expression of Champagne

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    <<1st June 2021 – Hong Kong>> When Joseph Krug founded the House of Krug in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every year, regardless of annual climate variations. Every year since 1843, the House of Krug honours his dream with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. Today, over one hundred and seventy-five years after Krug Grande Cuvée was first created, the House of Krug is delighted to present Krug Grande Cuvée 169ème Édition.

    Set to release in June 2021 at partnered outlets in Hong Kong and Macau, Krug Grande Cuvée 169ème Édition is the most generous expression of Champagne that was composed around the harvest of 2013. The season began with a seemingly endless winter, followed by a rainy and cool spring. While summer was hot and sunny, the season was also marked by hailstorms that took their toll on the vineyards. The resulting wines were complete, expressive, and full of flavours.

    To create this Édition, Cellar Master Julie Cavil looked to accentuate the year’s fullness and beautiful aromatic elegance with different plots’ wines from 11 different years. The careful attention given to the vines and Krug’s unique respect for the individual character of each plot enabled the breadth of expression of this Édition of Krug Grande Cuvée.

     

    KRUG GRANDE CUVÉE 169ÈME ÉDITION: THE STORY OF ITS CREATION

    “After two challenging years, the harvest of 2013 gave the House’s oldest plots the conditions they needed to shine. In this Édition of Krug Grande Cuvée, you will find beautiful wines from our plots in Ambonnay and Ricey. The Chardonnays of the year were magnificently fresh and pure, with great intensity and length. The Pinot Noirs were powerful and long with discreet fruit, while the Meuniers added structure, tension and vivacity. To complete the blend, different plots’ wines were selected from throughout the first decade of the millennium, including Meuniers from Saint-Gemme, which contributed warmth, opulence, and texture, contrasting with the chiselled Meuniers of 2013.”

    -Julie Cavil, Cellar Master, House of Krug

    Krug Grande Cuvée 169ème Édition is a blend of 146 wines from 11 different years, the youngest of which is from 2013, while the oldest dates back to 2000. Its final composition is 43% Pinot Noir, 35% Chardonnay and 22% Meunier. Reserve wines from the House’s extensive library made up 40% of the final blend. The remarkable Édition achieved its remarkable expression and elegance over a stay of around seven years in Krug’s cellars, and overall, 20 years of careful craftsmanship were needed for the 169th re-creation of the most generous expression of Champagne.

    At first sight, a light golden colour with fine, vivacious bubbles holds a promise of pleasure. On the nose are the aromas of flowers in full bloom, as well as ripe, dried, and citrus fruits, marzipan, and gingerbread. The palate displays an alluring combination of hazelnut, nougat, barley sugar, jellied and citrus fruits, almonds, brioche, and honey. This Champagne can be thoroughly enjoyed as an aperitif, paired with the sharp and nutty tasting notes of Jabugo ham and mature Comté, or served to accompany seafood, Indian or Moroccan food, and desserts such as carrot cake, tarte tatin and cheesecake.

    “Krug Grande Cuvée 169ème Édition lends itself to a wealth of culinary combinations, from the simplest to the most sophisticated, from an aged Parmesan to turbot à la truffe.”

    -Eric Lebel, House of Krug Deputy Director & former Cellar Master

     

    THE KRUG GRANDE CUVÉE ÉDITION NUMBER

    Krug offers only prestige Champagnes, all of the same level of distinction, each illustrating a particular expression of nature. The most important characteristic of a prestige Champagne is that it will gain beautifully with the passage of time. To the delight of Krug Lovers, the number of each Édition can now be used as a reference to collect bottles of Krug Grande Cuvée and Krug Rosé and enjoy them later in order to discover the new facets that will develop under time’s precious influence.

    The Édition number identifies a specific creation of Krug Grande Cuvée. It corresponds to the number of years in the House of Krug the founder’s dream has been re-created. The first re-creation of Krug Grande Cuvée – the Édition No. 1 – was composed around the harvest of 1845. Every year, only once a year, a new creation, a sole blend, a unique bottling – thus a new Édition of Krug Grande Cuvée – is created.

    Every year since the foundation of the House, a new Édition of Krug Grande Cuvée is created, every year the inspiration will be the same, but the creation will be totally unique and different.”
    Olivier Krug, Director of the House of Krug & sixth generation of the Krug family

     

    KRUG ID: EVERY BOTTLE OF KRUG CHAMPAGNE HAS A STORY TO TELL

    Since 2011, the House invites Champagne lovers to enter the Krug iD – six digits printed on the back label of every Krug bottle – in a dedicated section of the Krug website, using the Krug App, via Twitter or Google, to take their experience one step further. The Krug iD reveals a detailed story of the Krug bottle, the Cellar Master’s impressions of the year, Krug x Music Pairing playlists, food pairing inspiration, as well as recommendations for ideal storage and service to enhance every tasting of Krug Champagne. As a House with a contemporary spirit and a history of pioneering, Krug continues to embrace digital innovation and its potential to disrupt and delight.

     

    Discover more about your bottle of Krug Grande Cuvée 169ème Édition with its unique Krug iD, 319027. Download the Krug App on App Store and discover the story your bottle has to tell.

     

    COMMITMENT TO SUSTAINABILITY

    Born over 175 years ago from a vision of uncompromising quality and respect for craftsmanship, viticulture and terroir, the House of Krug vows to ensure its continuity for the centuries to come. Only with a total commitment to sustainability through the protection of and respect for nature is this possible. In 2014, Krug was certified sustainable based on 125 measurable criteria. It is also the first Maison of LVMH to be certified Positive Luxury, encouraging environmentally sound practices in vineyards, as well as among its partners, suppliers and employees. The House has created a community that provides technical support to help its growers become certified sustainable in recognition of their commitment to great viticulture. Sustainable viticulture by Krug and within its close network of growers means no herbicide is used, and vines are given organic fertilization only, while 100% of plots are planted with inter-row grass to curtail soil erosion. In order to optimise energy consumption, the House has switched from oil to water-running compressors and banned air transport, with use in extreme cases only. Krug is fully committed to reducing emissions and the new equipment at its production sites consume 50% less water. All waste is sorted and reused for energy. Additionally, the House has fashioned a unique giftbox that is 100% eco-friendly, requiring much less energy to produce and avoiding waste as it fits a wide range of Krug Champagnes.

     

    KRUG GRANDE CUVÉE 169ÈME ÉDITION

    Krug Grande Cuvée 169ème Édition will be released in June 2021 at partnered retailers such as Watson’s Wine, The Fine Wine Experience, Avize Wine Cellar, burgundy etc, and city’super.

     

    <<ENDS>>

    ABOUT THE HOUSE OF KRUG

    Krug has always lived up to its reputation as the first and still unique Champagne House to create only Prestige Champagne every year since its foundation. The House was founded in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfill his dream. With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne, every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of nature.