<<27th July 2020 – Hong Kong>> When Joseph Krug established the House of Krug in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every year, regardless of annual climate variations. Every year since 1843, the House of Krug honours his dream with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. Today, over one hundred and seventy-five years after Krug Grande Cuvée was first created, the House of Krug is delighted to present Krug Grande Cuvée 168ème Édition.
“Every year since the foundation of the House, a new Édition of Krug Grande Cuvée is created, every year the inspiration will be the same, but the creation will be totally unique and different.”
-Olivier Krug, Director of the House of Krug & sixth generation of the Krug family
THE STORY OF KRUG GRANDE CUVÉE 168ÈME ÉDITION
“The year 2012 was a beautiful one for wine with a low yield due to the succession of meteorological events that hit 2,100 parcels in the vineyards of Champagne. Growers had to be particularly attentive to the vines to ensure a great harvest. In the end, the wines were round and elegant with pastry notes, which is why for the 168th Édition of Krug Grande Cuvée I looked for reserve Chardonnay wines with freshness and vivacity from plots in Avize and Marmery and Pinot Noir from plots on the Montagne de Reims Nord and Verzenay to bring the right amount of tension. I love this Édition because it illustrates the importance of listening to the land.”
Julie Cavil, Cellar Master, House of Krug
Krug Grande Cuvée 168ème Édition is a blend of 198 wines from 11 different years, the youngest of which is from 2012, while the oldest dates back to 1996. The final composition of Krug Grande Cuvée 168ème Édition is 52% Pinot Noir, 35% Chardonnay, and 13% Meunier, while reserve wines from the House’s extensive library make up 42% of the final blend. The remarkable Édition achieved its expression and elegance over a stay of seven years in Krug’s cellars, and overall, 20 years of careful craftsmanship were needed for the final re-creation of the fullest expression of Champagne.
At first sight, a light golden colour, with vivacious bubbles that hold a promise of pleasure. On the nose are the aromas of flowers in full bloom, as well as ripe, dried, and citrus fruits, marzipan, and gingerbread. The palate displays an alluring combination of hazelnut, nougat, barley sugar, jellied and citrus fruits, almonds, brioche, and honey. This Champagne can be thoroughly enjoyed as an aperitif, paired with the sharp and nutty tasting notes of Jabugo ham and mature comte, or served to accompany oysters, grilled, shrimps, Indian or Moroccan food, as well as desserts such as carrot cake, tarte tatin and cheesecake.
THE ÉDITION NUMBER
The Édition number identifies a specific creation of Krug Grande Cuvée. It corresponds to the number of years in the House of Krug the founder’s dream has been re-created. The first re-creation of Krug Grande Cuvée – the Edition No. 1 – was composed around the harvest of 1845. Every year, only once a year, a new creation, a sole blend, a unique bottling – thus a new Édition of Krug Grande Cuvée – is created. As of 2017, Krug Grande Cuvée displays its Édition number on the front label. This turning point in Krug’s history brings to light the beauty, uniqueness, and collectability of these creations.
KRUG ID: EVERY BOTTLE OF KRUG CHAMPAGNE HAS A STORY TO TELL
Since 2011, the House invites Champagne lovers to enter the Krug iD – six digits printed on the back label of every Krug bottle – in a dedicated section of the Krug website, using the Krug App, via Twitter or Google, to take their experience one step further. The Krug iD reveals a detailed story of the Krug bottle, the Cellar Master’s impressions of the year, Krug x Music Pairing suggestions, food pairing inspiration, as well as recommendations for ideal storage and service to enhance every tasting of Krug Champagne. As a House with a contemporary spirit and a history of pioneering, Krug continues to embrace digital innovation and its potential to disrupt and delight.
COMMITMENT TO SUSTAINABILITY
Built upon a vision of uncompromising quality and respect for craftsmanship, viticulture and terroir, the House of Krug continues to uphold its longstanding commitment to the environment. Krug is the first Maison of LVMH to be certified Positive Luxury, due to its environmentally sound practices in vineyards, as well as among its partners, suppliers and employees. Sustainable viticulture means no herbicide is used, and vines are given organic fertilization only, while 100% of plots are planted with inter-row grass to curtail soil erosion. In order to optimise energy consumption, House has switched from oil to water-running compressors and banned air transport. Finally, the House has fashioned a unique giftbox that is 100% eco-friendly, requiring much less energy to produce and avoiding waste as it fits a wide range of Krug Champagnes.
ABOUT THE HOUSE OF KRUG
Krug has always lived up to its reputation as the first and still unique Champagne House to create only Prestige Champagne every year since its foundation. The House was founded in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne he could offer, every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfill his dream. With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of nature.