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    <<7th September, 2017 – Hong Kong>> Since 1843, the House of Krug has gone beyond all known boundaries to uphold the superior distinction of its Champagnes, a quality that has yet to be matched. A Krug Vintage encapsulates the bold expression and unbridled individuality of an entire year, singing a different yet equally stirring tune for each era in time. On 7th September,the House of Krug unveils the latest in its fine Vintage collection in Hong Kong – the Krug 2004. Twelve years in the making, Krug 2004 reveals the vibrant story of the fruitful year, described for its bountiful citrus notes, delicacy and shining structure as “Luminous Freshness”.

    Krug Vintage 2004: The Music of a Single Year

    Each Krug Vintage expresses the character of a particular year in time, capturing and enhancing the delicate blend of distinctive wines by a stay of over ten years in the cellars. Every Krug Vintage is therefore singularly unique, and 2004 was a notably generous year.

    Concluding the second trilogy of Vintage Champagnes in the history of the House following 2002 and 2003, 2004 exudes a fresh elegance after 12 years gaining in harmony, expression and finesse. As with all Krug champagnes, it will continue to enrich with time. Krug 2004 is an intriguing dialogue between shining Chardonnays (39%) and the backbone of Pinot Noir (37%) combined with the vivacity, tension and citrus notes of Meunier (24%). At first sight, the light, golden colour of the blend promises the drinker a radiant freshness with each sip. On the nose, an expressive bouquet of ginger, candied citrus and quince, followed by richer notes evoking lemon meringue tart, plum and Mirabelle; on the palate, a melange of light brioche and honey notes, giving way to a garden of fresh oranges, lemons, and mandarins.

    Krug Vintage 2004: Distinctive Food & Music Pairings

    The Champagne’s beautiful freshness is paralleled only by delectable food pairings that enhance the drinking experience. Sea urchin, salmon tartare or caviar promises a spectacular collaboration with the distinction of Krug 2004, as well as delicate white fish in lemon sauce or olive oil. Likewise, a pairing with sole meuniere or Thai cuisine incorporating ginger and lemongrass provides a perfect harmony on the palate. For dessert, fresh goat’s cheese and candied citrus bring out the Champagne’s unique freshness, while a lemon meringue tart makes for a truly exceptional conclusion to a Krug 2004 pairing experience.

    Music, a powerful and universal communication platform, is the House of Krug’s selected approach to creating an emotional connection beyond the physical pleasures of sipping Champagne. For the House of Krug, music is the most natural vehicle to reinforce the tasting experience and offer an unforgettable journey. Inspirational British singer, songwriter and multi-instrumentalist Lianne La Havas has been chosen as the designated spokesperson to present her musical interpretations of Krug 2004. To accompany the tastings of the newly launched Vintage, La Havas has curated a playlist of six pieces of music, each expressing the emotions she felt whilst savouring the Champagne.

    Krug Vintage 2004 will be made available at the restaurants of Hong Kong’s unique network of Krug Ambassade’s restaurants, including 8½ Otto e Mezzo Bombana, VEA Restaurant & Lounge, The Krug Room and Sushi Mori Tomoaki. Selected wine retailers will also be carrying this special bottle.

    An exhilarating journey with Krug continues with the long awaited presentation of Krug 2004 – the finest demonstration of the unique savoire-faire of the House.



    Krug has always lived up to its reputation as the first and still unique Champagne House to create only Prestige Champagne every year since its foundation.

    The House was founded in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every single year, regardless of climate annual variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfill his dream. With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the fullest expression of Champagne every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of nature.

    Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire.