• PRESS RELEASE – BEEF & LIBERTY INTRODUCES A NEW LIMITED EDITION “THE TRUFFLE & MUSHROOM BURGER” PAIRED WITH A BOTTLE OF KRUG GRANDE CUVÉE AVAILABLE AT ALL RESTAURANTS FROM 4 SEPTEMBER – 3 OCTOBER

    To view the new Krug x Mushroom Booklet, please visit  https://goo.gl/ex9Qgi

    For high-resolution images and menu, please click HERE 

    <<24th August, 2017 – Hong Kong>> Celebrating the individuality of ingredients and the savoir-faire of fine fare, The House of Krug recently launched its third annual publication From Forest to Fork to honor the protean usage of mushrooms in the kitchen. Beef & Liberty’s Group Executive Chef Uwe Opocensky will be one of 22 chefs from Hong Kong’s outstanding establishments to curate a mushroom-themed dish to pair with Krug Grande Cuvée.

    The Truffle & Mushroom Burger

    As the leading charge in the city’s modern hamburger and craft beer culture, Beef & Liberty continues to strive forward with ever-creative burgers, be it meaty ranges, the novel seafood variety to addictive and flavorful green choices. So, it’s no surprise that discerning hamburger lovers are often craving for more. From 4 September to 3 October, gourmands can enjoy the new limited edition The Truffle & Mushroom Burger – an umami-packed burger of refined flavours to pair with Krug Grande Cuvée at all Beef & Liberty restaurants.

    The Place to Enjoy a Fine Bottle of Krug Grande Cuvée

    It’s true. Smashing the status quo of extortionate wine & champagne prices in restaurants, Beef & Liberty has proven that not all heroes wear capes. Unbeknownst to customers, restaurants and hotels will sell their wines at a startling 2.5-4x average mark-up on wholesale prices — but Beef & Liberty values a little something called transparency. With that in mind, the premium hamburger restaurant applies a fixed mark-up of only +HK$180 per bottle, assuring customers a quality drink for less. Hear that? It’s the sound of oenophiles across Hong Kong rejoicing!

    Krug aficionados will be over the moon to learn that you can soon enjoy the “King of Champagne”at Beef & Liberty restaurants. For the price of HK$1,388, enjoy the luxurious gourmet pairing of 2 The Truffle & Mushroom Burgers and 1 bottle of Krug Grande Cuvée. The delicate and earthy components of The Truffle & Mushroom Burger further elevate the well-rounded flavors of Krug Grande Cuvée, making the perfect pairing.

    Executive Chef Uwe Opocensky X Krug Champagne

    Group Executive Chef Uwe Opocensky, a revered chef who has enjoyed a long-standing relationship with Krug, will highlight two mushrooms of the season in The Truffle & Mushroom Burger. The former Executive Chef of the Krug Room among other lauded dining establishments at Mandarin Oriental Hong Kong, Chef Uwe is well versed in pairing the fine and delicate tasting notes of Krug Grande Cuvée.  A true testament to his creativity, the exquisite Truffle & Mushroom Burger masterfully balances the distinct delicate flavors of the porcini and the blooming ‘Hen of The Woods’ Japanese Maitake with duck, truffle, rocket and duck egg. 

    “What I’m using here are two of my personal favourite mushroom varieties, Porcini (cep) and the Japanese Maitake. I love the combination of the two as they produce a really juicy, meaty flavour when cooked, and of course, would pair wonderfully with a glass of Krug Grande Cuvée,” says Chef Uwe Opocensky

    This spectacular deal is truly one of a kind and only within a limited time, so believe it and live it. Pre-order of this special set is a must at all locations, and must be completed 24 hours in advance. For uneven guest numbers in the reservations, the special Truffle & Mushroom Burger will be charged at HK$288 per burger.

    <<ENDS>>

    Contact Beef & Liberty

    Locations

    Hong Kong

    Wan Chai – 23 Wing Fung Street, Wan Chai / Tel – 2811 3009

    Lan Kwai Fong – 3/F California Tower, 30-32  D’Aguilar Street, Central, Hong Kong / Tel – 2450-5778

    Stanley – G04, G/F, 23 Carmel Road Stanley Plaza, Stanley, Hong Kong / Tel – 25632798

    Shanghai

    K-Wah Centre – 101B, 1/F, 108 Xiang Yang Bei Rd. near Huai Hai Zhong Rd. Shanghai, China

    Shanghai Center – Suite 111, Shanghai Centre, No. 1376 West Nanjing Rd, Shanghai 200040 (opening this September 2017)

    Website – http://www.beef-liberty.com/hk/

    Instagram – @beefandliberty

    Facebook – facebook.com/beefandlibertyhk

    About Beef & Liberty

    We love hamburgers more than anything else in the world…we know, we’re weird that way. Our love of ‘all things burger related’ inspired us to spend years researching what makes the perfect hamburger – meat-to- bun ratios, patty recipes, grind coarseness, Maillard reactions, and cheese meltability to name but a few. Beef & Liberty is the product of that obsession – those technical details are exactly what we are all about. It’s this passion that’s made us want to share our burger addiction with the good people of Hong Kong and Shanghai.

    Our name originates in 18th century Britain where the leading members of London society gathered in beefsteak clubs to partake of great food, fine booze and entertaining company. The brilliantly named Sublime Society of Beefsteaks was the most famous of all the clubs and its motto was “Let beef and liberty be my reward”. We loved the line so much we took it as our name. Enjoy!