Life’s memorable moments, MUST BE Moët & Chandon
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<<27th November, 2018 – Hong Kong>> In celebration of the holiday season, Moët & Chandon unveils a new limited edition bottle to ring in the end-of-year festivities. The bottle, titled Tribute to French Art-de-Vivre (“Art of Living”) encapsulates jubilant living at its finest – from the art of generous hosting to the magic of festive celebrations. Fittingly introduced in a city that embraces a vivacious way of life, the new bottle arrives dressed in festive finery and style.
As Hong Kong’s urbanites prepare to share memorable end-of-year festive moments with loved ones and grace the most glamorous parties around town, there’s no better way to kick off the festivities than with a sparkling glass of Moët Brut Impérial. After all, life’s memorable moments, MUST BE Moët & Chandon.
The Design: Celebrate with Moët & Chandon in Style
Tribute to French Art-de-Vivre showcases a décor that brings together treasured landmarks in Paris and some of the cherished symbols with a special significance to Moët & Chandon.
The centerpiece of the bottle’s decor is the Orangerie, built in Epernay in early 1800s, it is the symbol of the hosting heritage of Moët & Chandon. Its classical grandeur evokes the distinctive style with which the House, has received illustrious guests throughout its history,, deploying its art of elegant hosting on par with its delectable champagnes.
The champagne pyramid, a signature symbol of the House, is also showcased prominently on the bottle to represent Moët & Chandon’s unparalleled know-how in the art of celebration. The image of stacked glasses with champagne evokes the House’s overflowing generosity and its tradition of bringing cascading bubbles to the world’s most glamorous festivities.
The Arc de Triomphe, built in 1806 by Napoleon, ties in Moët & Chandon’s own historical relationship with the Emperor. Frequently hosted by Jean-Remy Moët as he stopped in Epernay on his way to battle, Napoleon’s faithful patronage gave its name to the flagship champagne of the House, Moët Impérial.
The Eiffel Tower evokes with its graceful silhouette, the Universal Exposition of 1889, at a time when Moët & Chandon’s wines were served to the new world’s elites.
The Champagne: Tribute to French Art-de-Vivre
Tribute to French Art-de-Vivre is a brilliant ode to the sparkling champagne that fills the bottle, Moët Impérial, named in homage to the Emperor. The signature expression of the House style, Moët Impérial brings together an accomplished assemblage of the three main grape varieties of Champagne and the ancestral winemaking tradition that has made the global success of the Maison. Blended in the image of Champagne itself, Moët Impérial is structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.
Available in its 75cl-size, Moët & Chandon’s Tribute to French Art-de-Vivre is a stand-out icon that brings an exclusive French touch to this year’s festive celebrations.
The limited edition bottle can be enjoyed at M Bar at Mandarin Oriental, MO Bar at The Landmark Mandarin Oriental, Tott’s, Q88 at JW Marriott, Grand Hyattt, Madame Fu, The Pawn, Penthouse, Nanhai No.1, Bitters & Sweets, Mezaclito, Hexa, and more. This special edition, along with festive giftbox versions in both Brut and Rosé are also available for purchase at selective retailers across Hong Kong.
Snap and share your celebratory moments with Tribute to French Art-de-Vivre on social media with the hashtag #moetmoment and tag @moetchandon.
About Moët & Chandon:
Celebrating your accomplishments with moments of success and glamour, with generosity and grandeur is our essential mission. Moët & Chandon has been associated with the sparkle of success and glamour ever since the House was founded in 1743 by Claude Moët. These are the values that we share and the values that inspired the founder’s grandson Jean-Remy Moët to share our champagne with the world. A man with a true spirit of achievement and leadership, it is to him we owe our reputation as the world’s most loved champagne.
@moetchandon (global Instagram)