An Evening with Award-Winning Craft Beers

    A Night with World’s Most In-Demand Tattooist Dr. Woo

    For high resolution images, click here

    <<Hong Kong, 7th October, 2016>> – LANDMARK MEN, the ultimate luxury shopping destination for globe-trotting gentlemen since its 2011 debut, will be marrying the artistry of Craft Beer with Tattoos to bring an evening to remember. As the epitome top-tier luxury shopping haven encompassing high fashion, arts and lifestyle, LANDMARK MEN is delighted to present “APPRECIATE THE CRAFT” 2016, celebrating the modern gentleman’s discerning taste and paying tribute to the trendsetters behind the crafts of brewery and skin art.  On 20th October (Thursday) 6-9pm, LANDMARK MEN will bring to Hong Kong Master Cicerone Rich Higgins and the world’s most sought-after tattoo artist Dr. Woo. Guests will enjoy a beer tasting journey and a one-of-a-kind experience with two masters of their distinctive fields.

    Located in the basement of LANDMARK ATRIUM, LANDMARK MEN features 5,500 sq. m. of retail space offering a one-stop hub for style-savvy men. Make a fashion statement with various unique stores located at LANDMARK MEN, including Dior Homme, FENDI MEN, ISAIA, Joyce Grooming, KENZO HOMME, Hackett London, TOD’S Men Boutique, TUMI and Valentino Men, as well as newly opened Kent & Curwen and Universal Audio & Video Centre. Highlighted offerings from tenants include a delightful beer and whisky serving from THE WHISKY LIBRARY and a complimentary billfold wallet from Paul Smith upon any purchase of HK$6,800. “APPRECIATE THE CRAFT” will invite guests on a journey to discover participating boutiques’ latest Fall / Winter collections while sampling exclusive award-winning craft beers with their LANDMARK MEN beer glass.

    An Interactive Beer Experience with Brewmaster and Master Cicerone Rich Higgins

    Rich Higgins is an acclaimed brewmaster who is notably one of only 11 Master Cicerones in the world.  For “APPRECIATE THE CRAFT,” he has considered the classic beer palettes (full-bodied, crisp, bitter, fruity, mild, dark, creamy or smooth) and has specially sourced a collection of 32 beers from Europe, the United States, Australia and Japan. Out of the 32 imported beers, 23 are award-winning and 76will be served exclusively at the event. The craft beers are curated based on their unique personalities and degrees of richness, into 4 categories:

    The Pinnacle of Refreshment:                     Clean, Crispy & Balanced
    The Magic of Hops:                                      Bitter & Bracing
    The Mystery of Fermentation:                     Fruit, Spice & Acidity
    The Mastery of Malts:                                  Malty Rich & Decadent

    Step into the Beer Experience Room that showcases not only a beer sensory table where guests can touch and feel different beer ingredients, but also bespoke beer talks during which Rich Higgins himself will introduce the special brews selected from his 4 categories. Available for one night only, this unique craft beer experience is not to be missed at LANDMARK MEN, especially for the distinguished beer connoisseurs.

    Meet Dr. Woo: The World’s Most In-Demand Tattoo Artist

    LANDMARK MEN is thrilled to team up with Brian Woo (aka Dr. Woo) as the other craft master. Hailed by the media as “the most in-demand tattooist in the world,” Dr. Woo is globally recognised for his signature single-needle, black and grey works of art, as well as his personal style.  With a year-long waitlist and a clientele spanning the world’s most influential “Who’s Who” in fashion and entertainment, Dr. Woo is humble in his craft and adheres to a strict policy: Never Tattoo and Tell.  However, some research on social media, (e.g. Dr. Woo’s Instagram account @_dr_woo_) will link him to clients including Miley Cyrus, Drake, G-Dragon and Cara Delevingne, just to name a few.

    As part of the “APPRECIATE THE CRAFT” event, Dr. Woo brings his L.A. studio to LANDMARK MEN and has curated a pop-up space entitled “THE DOCTOR’S OFFICE”. His personal favorite tattoo works will be featured in addition to his top fashion staples from LANDMARK MEN.  Unveiled by Dr. Woo in person on the evening of 20th October, “THE DOCTOR’S OFFICE” will be open for public access until 23rd October. Five prestigious shoppers will be offered an exceptional Dr. Woo tattooing experience by joining the LANDMARK MEN sales promotion programme.

    Exclusive Shopping Privileges

    To qualify for the LANDMARK MEN sales promotion programme:

    • From 7th to 19th October, spend HK$5,000 or above (within one day) at LANDMARK MEN to enter a lucky draw and win up to HK$10,000 LANDMARK gift certificates*.
    • From 7th to 19th October, spend HK$10,000 or above (within one day) at LANDMARK MEN to enjoy exclusive privileges, and to be invited to the “APPRECIATE THE CRAFT” event on 20th October, 2016*.
    • From 7th to 16th October, spend HK$50,000 or above (accumulative within the period) at LANDMARK MEN to partake in “Dr. Woo Selects”. Eligible shoppers are encouraged to submit creative writing or drawing on “What defines your personal style?” and five shoppers will be hand-picked by the illustrious Dr. Woo for an exclusive tattoo experience with him*. This rare tattoo experience is redeemable from 20th October (Thu) – 22nd October (Sat) only.

    *Terms and conditions apply

    Be a part of the “APPRECIATE THE CRAFT” event and indulge in the ultimate artisanal experience. To receive our latest news and register for our upcoming events,please sign up for LANDMARK eNewsletter at www.landmark.hk; or follow us on Facebook at www.facebook.com/Landmark.hk; Instagram channel atwww.instagram.com/landmarkhk or search “landmarkhk”; hashtags at #landmarkhk, #landmarkmen, #DrWooAtLandmarkMen, #craftbeeratlandmark and #AppreciateTheCraft; Sina Weibo account at www.weibo.com/landmarkhk. 

    Date:                            20th October, 2016 (Thursday)
    Time:                            6pm – 9pm
    Venue :                        LANDMARK MEN, Basement of LANDMARK ATRIUM, Central
    Registration:                Starting from 14th October, 2016

    Registration Site:         www.landmark.hk

    Participating Merchants and Beer Pairings: 

    Name of Store Shop No. Name of Beer
    APIVITA B33 St. Peter’s Fruit Beer – Grapefruit
    Corthay B23A Houblon Chouffe
    Dior Homme B57-58 & B66-67 La Blanche du Mont Blanc
    E. Marinella B34 Hired Hand Saison
    ETRO B30 Dunkel
    FENDI MEN B23-24 My Antonia
    Fuel Espresso B47A Doppelbock Dunkel
    Gucci B35-46 La Goudale
    Hackett London B63 Extra Stout
    ISAIA B17 Red Raspberry Rye
    I.T B11-12 India Red Ale
    J. Lindeberg B8 Hardcore IPA
    Joyce Grooming B28 Wiener Lager
    Kelly & Walsh B59-60 Triple Chocoholic
    Kent & Curwen B62 Pauwel Kwak
    KENZO HOMME B10 Organic Golden Eye Pale Ale
    Louis Vuitton 115-116 Sunset Ale
    Moleskine B26-27 Citra
    Neil Barrett B22A Re Ale
    On Pedder B21-22 Weissbier Dunkel
    Paul Smith B9 Cwtch
    POINT DE VUE B4-5 Vollbier Hell
    Santoni B29 Bantam IPA
    TASSELS B64-65 Green Betty
    The Armoury B47 Camba Hayfield 1810
    THE SWANK (Men’s) B49-52 Dirty Stop Out
    THE WHISKY LIBRARY B48 Organic Scotch Ale
    TOD’S MEN Boutique B19 King Maker
    Tommy Hilfiger B18 White Hawk India Pale Ale
    TUMI B6-7 Renegade Blonde
    Universal Audio & Video Centre B3 Camba Lager
    Valentino Men B20 Weissbier Hell

    About LANDMARK

    LANDMARK represents the epitome of top-tier, opulent shopping and lifestyle experiences. Drawing from a rich heritage dating back to 1904, LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio and includes the 4 iconic buildings of LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S, seamlessly linked by pedestrian bridges, and offering approximately 208 of the finest stores and restaurants. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customers.

    About Hongkong Land

    Hongkong Land is a listed leading property investment, management and development group. Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

    The Group owns and manages almost 800,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong and Singapore. Hongkong Land’s properties attract the world’s foremost companies and luxury brands.

    Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property.  It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, and a 50% interest in a leading office complex in Central Jakarta.  The Group also has a number of high quality residential and mixed-use projects under development in cities across Greater China and Southeast Asia, including a luxury retail centre at Wangfujing in Beijing.  In Singapore, its subsidiary, MCL Land, is a well-established residential developer.

    Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange as its primary listing, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited.

    Hongkong Land is a member of the Jardine Matheson Group.