• EXPLORE THE SIMULTANEOUS LOVE IN EVERY RELATIONSHIP THROUGH GROWN ALCHEMIST ‘1+1’ CAMPAIGN FEATURING LOCAL SENSATIONAL PHOTOGRAPHER ALEXANDER YEUNG & SUMPTUOUS CREATIONS BY HEALTH CONSCIOUS BAKERY, THE CAKERY

    THECAKERY X GROWN ALCHEMIST Watermelon Charcoal Cake2.jpg

    For high resolution Valentines images, please click HERE or download from below

    https://www.dropbox.com/sh/d1b21vf8il00654/AAB04bIQY2TdpphCtOGdVkhka?dl=0

    <<22nd January, 2020 – Hong Kong>> Science-based botanical Australian beauty brand Grown Alchemist holds their first artistic collaboration in Hong Kong. Grown Alchemist has partnered up with local young talent, Alexander Yeung, to reveal the affectionate stories in 8 pairs of relationships through a photography showcase named ‘1+1’. Adding sweetness to this heart-warming event, Hong Kong-based guilt-free bakery, The Cakery offers up a delectable reduced-sugar lychee wine-soaked sponge cake is filled with watermelon jelly, customized specially for this campaign.


    THE CAKERY X GROWN ALCHEMIST Watermelon Charcoal Cake

    To celebrate Valentine’s Day this year, The Cakery will be collaborating with Grown Alchemist to present a limited-edition cake made with love. Available between now until 29th February at The Cakery and priced at HK$888, the reduced-sugar lychee wine-soaked sponge cake is filled with watermelon jelly, and frosted with black charcoal buttercream. The cake is decorated with silver foil, love hearts and luscious red lips, designed in line with Grown Alchemist’s sleek and minimalistic brand aesthetics.

    Promotional Offers

     

    To enjoy this at 10/10 HOPE

     

     

    Upon purchase of The Cakery x Grown Alchemist cake or any 4 inch signature cake (except keto cheese cake) at any of The Cakery shops, receive a complimentary “Lip-Locked” lip balm (RRP: $220) and 10% off any future purchase at 10/10 HOPE.
     

    To enjoy this at THE CAKERY

     

     

    Upon purchase of Grown Alchemist’s newly launched limited edition “Lip-Locked” lip balm at 10/10 Hope, simply present your purchase receipt at The Cakery to receive two complimentary coffees when dine in at The Cakery.

    Sharing the Most Fruit-tastic Gift this Valentine’s Day
    Grown Alchemist Limited Edition Lip Balm Set – Lip Locked

    The limited-edition Valentine’s Day Lip Balm Duo is packaged in radiant red as the perfect pair – one for you and one for your loved one. Purified watermelon extract, rich in Carotenoids & Vitamins, provide noticeably superior hydration by improving the appearance of dry and chapped lips. Antioxidant Triglycerides from Shea Butter and Jojoba Oil nourish, visibly improving lip texture and protecting the lips. Sweet Almond and Rosehip, rich in Phytosterols, essential Fatty Acids and Vitamins, leave lips supple and looking soothed and smooth.

    Delineating the Countless Ties in Relationships

    GROWN ALCHEMIST X ALEXANDER YEUNG
    1+1 Photography Showcase

    ‘I want to capture the uniqueness in different types of love through my lens, and I found that only body language can fully convey the attachment between relationships,’ says Alexander Yeung. Grown Alchemist is collaborating with Alexander this Valentine’s Day to explore the peculiar bonding between 8 pairs of models, and present the stories and affections through the concept of ‘1+1’. The invited models include founder of The Cakery, Shirley Kwok, Founder of Hybrid Group Charlz Ng, renowned floral artist Jimmy Chan, and more.

    About ALEXANDER YEUNG

    Alexander Yeung is a Hong Kong based photographer who creates mesmerising editorial portrait series. Alexander was studying Visual Communication at The Hong Kong Polytechnic University when he began pursuing analog photography. After graduation, he worked as designer for years. He now combines his background in design and photography, creating intimate portraits of his subjects. In the past, he participant in several art exhibitions and events.

    GROWN ALCHEMIST X ALEXANDER YEUNG 1+1 PHOTOGRAPHY SHOWCASE

    Date: 5th February 2020
    Time: 6 PM – 9 PM
    Location: 13A, New Street, Sheung Wan, Hong Kong

    Immerse yourselves in the ineffable love  

    #GROWNALCHEMIST
    #GROWNALCHEMISTHK
    #LETYOURLIPSBELOVEABLE
    #LIPLOCKED

     

    <<ENDS>>

     

    About The Cakery

    The Cakery is a Hong Kong based bakery. We strive to help you live a healthier and fitter life. We want you to fulfill your sugar caving and have fun while doing it. We believe in “you are what you eat”. We took some of the healthiest ingredients, replaced refined sugar with natural sugars and increased the amount of good fats and proteins to improve the overall nutritional profile of desserts, so you can enjoy your favorite dessert guilt free. We offer a range of products that are organic, sugar-free, gluten-free and vegan-friendly. Each of our products has a balanced macros and is nutrient-rich so you get a whole lot of goodness in every bite. We produce food that loves you back!

    Our first pop-up shop was opened at The Landmark in April 2016, followed by the Pacific Place pop-up in August 2016 and back at another location at The Landmark in November 2016 for another pop-up. The first permanent shop of The Cakery was opened at Lee Gardens Two in February 2017 and the second shop was subsequently opened at The Landmark in April 2017.

    The Cakery Shop Details:

    Lee Gardens 2 Shop 124, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong
    Landmark Shop Shop 303, The Landmark, Central, Hong Kong

    The Cakery Official

    Facebook:  https://www.facebook.com/thecakeryhk/
    Instagram:  https://www.instagram.com/thecakeryhk
    Website:    https://www.thecakery.com/

     

    About GROWN ALCHEMIST

    The perfect fusion of advanced natural alchemy and cosmetic science. A new generation of skincare, bodycare and haircare formulations representing the latest international advancements in natural-organic cosmeceutical research. Grown Alchemist’s unique formulations transmute powerful anti-aging botanical extracts into natural products with unequal efficacy. These efficacious formulas comprise of natural technologies that have revolutionised natural anti-aging skincare, bodycare and haircare. Scientifically advanced natural cell communicating ingredients including Neuro-Peptides, Tetra-Peptides, Tocotrienols, and advanced Hygroscopic actives regenerate beauty with superior results.

    Because their active ingredients are natural, Grown Alchemist products are compatible with human biology. Our bodies will naturally fight anything they regard as foreign or toxic, this reaction creates free radicals which we know greatly contributes to the aging process. Many synthetic ingredients, which claim to reduce the signs of aging, may in fact be doing more harm than good. The Grown Alchemist healthy ethos is behind every formulation and they offer products certified by the ACO [Australian Certified Organic].

    Grown Alchemist products and ingredients are not tested on animals. Product packaging is made from glass and hardened premium PET plastic, one of the world’s most recycled materials and also the most non leaching and inert. This type of packaging ensures the product remains as healthy and powerful as the day it was created.

    Grown Alchemist was born when company founders and brothers, Keston and Jeremy Mujis, were awakened to the harm of traditional skincare formulations when a friend developed an adverse reaction to almost all beauty products whilst undergoing cancer treatment. The brothers, who had for many years developed products for other brands, decided to create their own skincare range with a mandate of using only healthy efficacious ingredients.

    For more than a decade prior to launch, their research took them around the globe in search of the finest ingredients and industry expertise. Grown Alchemist now proudly boasts a team of cosmetic chemists based in London, Paris and Australia, all relentlessly in the pursuit of perfect formulas that demonstrate efficacy powerful enough to evolve your beauty by transforming your skin and hair texture and appearance.

     

    About 1010 HOPE

    The spirit of 10/10 HOPE is embodied in its pursuit of Healthy, Organic, Positive, and Eco-friendly beauty. Skin care, hair care, body care, home fragrance and life style products are carefully selected from across the globe to provide a holistic well.

    Stocklists:

    10/10 HOPE (K-11 MUSEA) Shop 213C, 2F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
    10/10 HOPE (Festival Walk) UG-40, Festival Walk, Kowloon Tong
    10/10 HOPE (Eslite Causeway Bay) L803, Eslite, 8/F Hysan Place, Causeway Bay
    10/10 HOPE (LAB Concept) B11, Lab Concept, Queensway Plaza, Admiralty
    10/10 HOPE (Eslite Tsim Sha Tsui) 2/F, Eslite Spectrum, Star House, Tsim Sha Tsui
    10/10 SPACE Flat B, 1/F, Fairview Mansion, Paterson St, Causeway Bay

     

    1010 HOPE Official

    Facebook:  https://www.facebook.com/1010HopeHK
    Instagram:  https://www.instagram.com/1010hopehk
    Website:    https://hk.1010hope.com

     

    GROWN ALCHEMIST Official

    Website:         https://www.grownalchemist.com/au/
    Instagram:      https://www.instagram.com/grownalchemist/
    Instagram HK: https://www.instagram.com/grownalchemisthk/