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<<13th August, 2018 – Hong Kong>> From lounging by the rooftop pool at W Hong Kong to watching the sunset on the city’s skyline at HEXA, summers in Hong Kong are boundless in sun-drenched occasions. Just in time for the hottest and most festive season of the year, Moët & Chandon Ice Impérial is now available at 19 of the trendiest restaurants and bars across Hong Kong.
Encapsulating summer in a bottle, Moët & Chandon Ice Impérial disrupts the status quo of Champagne-drinking traditions – all while reflecting the splendor of the historic house and remaining true to the Moët & Chandon distinctive style. Moët & Chandon Ice Impérial was launched in Hong Kong during the summer of 2015 as the world’s first champagne to be enjoyed on ice; a way to satisfy those who craved a chic new way to enjoy a refreshing champagne in beautiful and modern settings around the world. Perfect for sipping at weekend free-flow brunches at Dragon I (HK$638 + 10% with free-flow Moët Ice Impérial + Dim Sum Experience) or for sunset drinks on the chic verandah of the newly opened Madame Fu in Tai Kwun, Moët & Chandon Ice Impérial is a hip new champagne experience that is enjoyed exclusively over ice.
What is Moët & Chandon Ice Impérial?
Served in a chilled large wine glass, the champagne has been blended to conserve its bright fruitiness, seductive palate and elegant maturity even with the added ice cubes. For the perfect serve, chef de cave Benoît Gouez has determined that the bottle should be chilled at 7 degrees Celsius, from which 6 ounces of Moët Ice Impérial is poured into an already-chilled large wine glass. Exactly 3 large ice cubes are then added to the glass before enjoying.
To achieve the intense, fruity freshness of Ice Impérial, Benoît Gouez has meticulously selected an assemblage that consists of 40 to 50 percent Pinot Noir, 30 to 40 percent Meunier, and 10 to 20 percent of Chardonnay. Moët & Chandon Ice Impérial has a note of acidity derived from a point of Chardonnay, which adds a refreshing finish and an acidic kick. Ice Impérial remains easy to drink after just 18 months of initial maturation and at least another three months more after disgorgement in the Moët & Chandon’s cellars. For an added richness on the palate, the dosage is measured to 45 grams/liter to ensure that the flavors of the champagne are not diluted on ice.
Moët & Chandon Ice Impérial is best savored during special moments with finger foods and canapés, and subtle notes of fresh mint, lemon, grapefruit peels, cucumber peels, a slice of ginger, or a few cardamom seeds. Starting this summer, Moët & Chandon Ice Impérial will be available at some of Hong Kong’s 19 restaurants and bars, including Ozone at The Ritz Carlton Hong Kong, Wet Deck & WooBar of W Hong Kong, ToTT’s and Roof Terrace of The Excelsior, Madame Fu, Dragon-I, HEXA, The Pawn by Tom Aikens, Fang Fang, Solas, Tivo, Penthouse, Club Albergue 1601, ANA Ten, Royal Hong Kong Yacht Club and more.
Moët & Chandon debuts global “Must Be” campaign
Taglined “Life’s memorable moment, MUST BE Moët & Chandon”, the newest global campaign is launched across digital platforms. The campaign debuted with a short film directed by award-winning French director, Emmanuel Cossu, which captures the House’s universal vision of life’s grand symphony of memorable moments made unique when celebrated with Moët & Chandon. Moët & Chandon is truly unique for having a style of champagne that marks each of life’s most memorable moments. The House’s new ad campaign captures a sequence of memorable moments through an emotional journey, all of which deserve to be made memorable and “MUST BE” celebrated with Moët & Chandon.
“Our new ‘Must Be’ ad campaign offers worldwide audiences an abundance of emotions that make up some of life’s enjoyable moments, celebrated with a bottle of Moët & Chandon. We are proud to bring our avant-garde touch to a campaign that reflects the values that have been at the core of Moët & Chandon’s noble heritage since 1743,” says Nathalie Normand, Global Chief Marketing & Communication Officer for Moët & Chandon.